Online Consumer Protection Term Paper Example | Topics and Well Written Essays - 4500 words

Online Consumer Protection - Term Paper Example Online consumer protection has become one of the most important and controversial issues that have been raised since the wide use of internet started on the globe. Internet has sped up the development of online businesses, commerce, commercial services and marketing, providing the consumers a much interacting environment with the companies. Many laws and legislations have been passed, since the new millennium started, regarding the protection and privacy of consumers or, in other words, internet users. This has helped in bringing order and standardization in the internet marketplace. These legislations will, of course, keep on getting adjusted according to the ever changing needs, demands and contributions of internet marketing so as to guarantee the consumers’ protection at all costs. Along with the growing trend of trading over the internet, â€Å"many unusual consumer issues have arisen that have required both regulatory agencies such as the FTC and the legislative branche s to pass new rules and laws† (eNotes, 2009). On one hand, consumers choose the modern fashion of interacting with the world through the internet commerce and telecommunication, and on the other hand, they are also concerned about having their important information protected and not disclosed. For example, consumers do not want their personal information, addresses, phone numbers and credit card numbers to be given out to wrong authorities when they make online transactions with wholesale and retail companies that offer various commercial services.